My Afternoon at the Runner’s World Headquarters!

I’ve mentioned before that I happen to live about 15 minutes from Rodale, which is home to our beloved magazine, Runner’s World. Bart Yasso is my neighbor and good friend, but I’ve still never had the chance to go to the offices for a visit. He’s really the only person I know there, and he is always on the road so he’s tough to catch in the office. When I found out I was actually going for a visit there, I texted him to see if he would be around and he informed me he was in NY. Shooting a video. WITH MEB. Like…as in Meb Keflezghi. I mean…come on. These people live the freaking dream every single day!

A few months ago, I participated as a buddy in the Girls on the Run 5K. When I was there, my friend Kathy and I met a few of the Runner’s World editors – Hannah and Allie. They mentioned that since they work at RW, they are encouraged to take lunchtime runs and do intervals on the track with renowned coach Budd Coates, who also works for RW. Kathy and I mentioned that we are teachers and off in the summers, and Hannah said, “You should come by for a tour and a run!” Kathy is also friendly with David Willey, the Editor in Chief at RW (you know, the letter from the editor in most issues? That guy!) and mentioned her offer.Β  Kathy works with him with a running club she began with her elementary school kids. He enthusiastically agreed that we should come by, and that he would personally run with us.

You know how people say things and make plans that never actually happen? I was pretty sure this was one of those things. But right before I went on vacation, David threw a bunch of dates out to Kathy and we all agreed. Wednesday, August 13th would be the day of our visit…really? This was happening? Is this real life? I wasn’t trying to get my hopes up because he IS the guy IN CHARGE at Runner’s World and we are just some local runners! He also mentioned that the October issue was being shipped to the printer so it was a very busy time at his office. I thought for sure it would fall through. It didn’t, and we had a great afternoon!

imageWe arrived around 11am. I knew where the office was since I ride my bike that way all the time – it’s like 7 miles away from my house. We signed in, and Hannah (in charge of their social media, so when you see tweets/Facebook posts/etc it’s her!) met us and gave us a tour. Oh my gosh. The offices are light and airy, and surprisingly quiet and calm. On the first floor, she showed us where they have a meditation room (yes, this is a real thing) and their cafe. A cafe full of healthy, delicious, organic foods. Also on the first floor was the “bike room” – since they also have a magazine about biking, they have a bunch of bikes for the staff to try out! David did the SteelmanΒ  Tri (the one I did) on Sunday and just borrowed this sick ride and aero helmet for the race. How cool is that? The room had hooks lining the walls, and bikes everywhere. It was like…maybe my version of what heaven might look like.

She then took us to the second floor, where the RW magic happens! As you approached the wing of the offices that deal with the magazine, there’s a huge wall. The top portion has every single cover from what looked like the past…five? ten? years displayed, and the second half has every single page of the new issue hanging up. It looks like they finish a page, and hang it on the wall. They were getting ready to ship their October issue to the printer (like the next day) so we saw the entire issue! Later, David Willey informed us that we are the first two subscribers to lay eyes on it. If you get the magazine, it looks like a good issue – but we promised that our lips are sealed!

imageHannah took us around the office and introduced us to the staff. One thing I noticed – all of the people working in cubicles were pretty young! I got to talk to a lot of the people who interview famous runners, and one girl (Megan) who hosted Shalane Flanagan when she was in town for the Runner’s World Festival. They are all told that they aren’t allowed to geek out around the famous runners, but they totally do behind closed doors. Megan told us how when she hosted Shalane, she would take her places and drop her off and after, she’d immediately call her dad and freak out. All of the people we met agreed that every single elite runner is kind, humble, and down to earth.

It was getting close to their lunch time, and since it was Wednesday so Hannah told us that she does intervals. Budd Coates (another local name for me) was an elite runner in the height of his career with a 2:13 marathon PR. He works at RW as their training guru and of course, he trains the staff. Emmaus High School’s track is walking distance from the office, so the staff goes there over lunch for track workouts. Hannah invited us to come with her if David was too busy for a run. She led us to his office and he informed us that he wasn’t doing intervals, but a nice easy run and we were free to join him or go with Hannah. Um, how do you decide? A track workout with an elite coach (nevermind I did my own track workout just a few hours ago, my legs were dead – I forgot about that fatigue as soon as the name Budd Coates was thrown around) or a run with the guy who is completely in charge of the publication I devour each month and read religiously?

We picked a run with David, and I’m so glad we did. Now that we had the chance to tour the offices and hang with Hannah, we became friends on social media and I feel like we would have the opportunity to come back and do a track workout with her some other time. But how often does the editor-in-chief carve out time in his schedule (a day before the new issue was released, no less) to run with you? As she showed us to his office, he was sitting there writing the letter from the editor that he often includes in each issue. It’s one of my favorite things to read in each magazine, and he told us that he only does it if the “book” (I learned lots of new terminology here) has room each month.

I’d met David for the first time last Sunday at the triathlon. One thing I noticed then and can say for sure is that he is definitely nothing like I expected. I thought that a guy with his responsibility would be stuffy and hard to talk to. Honestly, I wish I could just sit in his office for a whole day and chat. He’s down to earth and really easy to talk to. I’d only spoken to him for about five minutes on Sunday and standing in his office, I felt like I was talking to an old friend that I knew for ages. We hung out for a few minutes in his office and chatted about anything and everything – races he’s done, the upcoming Runner’s World Festival (and if there will ever be a marathon included?!?!), their international market, living in the Lehigh Valley, shoes, etc. Speaking of shoes, he had a huge shoe rack full of different shoes to pick from sitting in his office, and that was only a fraction of his shoe collection. Of course, he gets them all to test for free. What a job!

We headed downstairs to get ready for our run. The office has locker rooms – so places to keep your stuff while running, and then showers for when you are done. But it’s not just like going to most gyms where you need to bring everything with you – all the comforts of home are there at your disposal. Everything from towels to toothbrushes and toothpaste. We tossed our stuff in a locker, and waited for David outside. While waiting, many of the editors came walking out in their running gear. Like they are not just told they are allowed to leave and workout over lunch – they are ENCOURAGED! They are given all of the tools necessary to do it and get back to work quickly and without being overly sweaty. Side note – ONCE in eight years as a teacher I went for a run over lunch (not including in service days, I run frequently then) and it was an ordeal. I could only run for 30 minutes, and I felt bad leaving.

David came out and he had his phone in hand. RW is developing an app right now where you can track your workout – kind of like a MapMyRun. It’s currently available in the app store but it’s not finished and VERY glitchy – so it’s a work in progress. He started the app, and we were off. He hadn’t run since the triathlon on Sunday, and said we were going to take it easy. He took us on what they all call the “town loop” with a little addition of a local trail. My friend, Emily, lives right a few blocks away and we’ve run many of those roads together before. Part of the run even went on the road that I live on – just several miles up.

We chatted for the whole run. I learned he was from Michigan originally, and I have a little crush on that state. It’s where I ran my marathon PR and we road tripped through there the past two summers – it’s such a gorgeous place, especially up north. He’s from Grand Rapids so we had lots to talk about. I learned about how he became a runner – he used to be a baseball player and his dad was a runner and would take him out on these intense runs that he was just not ready for, so he hated it. It wasn’t until he was studying abroad in London and felt like he was getting out of shape and wanted to do something that he found running to be enjoyable. Once he realized how wonderful running was, he never looked back.

He was sought out by RW while working for a publishing company in NY, and hadn’t been a reader of the magazine for a few years. He was a former subscriber, but life was busy and running took a backseat at one point so his subscription lapsed. He also said he’d lost interest in the publication since every issue was just regurgitating the same information. When RW interviewed him, he didn’t hold back – he told them everything he didn’t like about the magazine and what he thought it needed. I think he’s been there for 10 years now (he said his daughter was 2 when he got the job, now she’s in 8th grade so if my math is right it would be 10-11 years). I happened to say something like, “what a dream job” and he said, “yes – it really is. I am very lucky”. He definitely doesn’t take it for granted, which is incredible.

After our run, we were cooling down outside and another familiar face came walking up. It was Warren Greene, the shoe guy. If you go on the RW site and watch the shoe videos, Warren is the guy you watch/listen to. Upon being introduced to him, he looked at our feet and was asking us about our shoes and why we liked what we had on. I was wearing my Newtons, which seemed to be interesting to him – I’m not sure why. Personally, he is a Nike Pegasus guy.

When we were done running, David had to get back to work and we parted ways. We were free to clean up in the locker rooms, but since we live so close we just headed out. Hannah, Allie and a few others were in the locker room and were gushing about their track workout. I mean, these people get to do this for a living! As for our run, David could MOVE! It ended up being a total progression run and we did five miles – started at a 9 minute pace, ended at a 7:32. So we had a great visit, and a quality run! I honestly felt like I won the lottery.

On our way out, we stopped in the Rodale General Store. It’s open to the public, I ride by all the time and I’ve never stopped in. You could buy anything they produce and it’s CHEAP. They carry all of the books they publish. Hardcovers are all $10 and paperbacks $5. You can’t by these books that cheap on Amazon. I saw a ton of books I already own and paid full price for. Oh, and they were not only selling the books for that price – they were BUY ONE GET ONE FREE. I did buy two books while I was there and only spent $5. I am never ordering any of their stuff online ever again!

I have to go back to work in about a week, and I can’t think of a cooler way to wrap up the summer. It was an incredible opportunity. I was joking in the days leading up to our visit that I was going to bring my resume and give David on our run. I didn’t, and I love my job as a teacher…but to get to do that for a living just might trump summers off. I’m not sure. I’m not acting on anything, but it’s safe to say that I’m going to keep my eye on their job openings.

image

Advertisements

47 thoughts on “My Afternoon at the Runner’s World Headquarters!

  1. kiwiyogirunner August 13, 2015 / 8:04 am

    Your life is TOO exciting! Seriously! You just casually know Bart yasso who is just casually hanging out with MEB?!? I am jealous girl!!
    Hope you’re having a lovely day! 😘

    • allisonfiorini August 13, 2015 / 10:23 am

      It helps that I live in the area where runners world is published for sure! I hope you’re having a great week!

  2. Rebecca Royy August 13, 2015 / 8:48 am

    Wow! how awesome. Thanks for the great description of your fantastic day!

  3. Alanna August 13, 2015 / 9:39 am

    This is so awesome! I love that Bart Yasso is your neighbor. I’m a little jealous. πŸ™‚

    • allisonfiorini August 13, 2015 / 10:23 am

      He is a really great guy! He is ever at a race that you’re running you definitely need to introduce yourself!!

  4. suzysuzyheather August 13, 2015 / 10:19 am

    I am positively oozing with jealousy over here! Thanks for sharing all that stuff and I’m so glad you had that opportunity. That’s awesome. Hey do you know if Runners World bought out Running Times? I can’t find those magazines anywhere anymore!

    • allisonfiorini August 13, 2015 / 10:22 am

      They did! I actually like running times better! One of the guys I met yesterday was doing something with running times. I could always send you a copy!!!

      • suzysuzyheather August 13, 2015 / 10:43 am

        Awe you’re so sweet. I should find out if I can order a subscription. I like them better too.

      • allisonfiorini August 14, 2015 / 7:22 am

        If you can’t and you want a copy let me know!!!

  5. nona August 13, 2015 / 11:42 am

    So awesome!!! I love how you just casually mention Bart Yasso is your neighbor and friend..NBD. Ha! I saw Meb once while he was training in Flag and he said hello and I about died. What an awesome way to wrap up your summer! Those people are livin the dream!

    • allisonfiorini August 14, 2015 / 7:24 am

      OMG I have yet to meet Meb – I would absolutely die if he would just be like “oh hey”. He seems like such a sweet guy!

  6. Shauna @ Happily TwentySomething August 13, 2015 / 12:21 pm

    So awesome!! and did I read that correctly? This was in the Lehigh Valley? That’s about an hour or so in my backyard and I never knew.. so crazy!

    • allisonfiorini August 14, 2015 / 7:25 am

      Yes, Lehigh Valley! Runner’s World is in Emmaus. Where do you live?!

      • Shauna @ Happily TwentySomething August 14, 2015 / 8:05 am

        That’s awesome! Like 30 minutes outside of Philly, King Of Prussia area if you’re familiar with that!

      • allisonfiorini August 14, 2015 / 8:12 am

        Yes!! I am! I went to West Chester and I used to shop there all the time. I still come out that way. We should get together for a run one of these days!! Do you ever run around Valley Forge? I always wanted to do that.

      • Shauna @ Happily TwentySomething August 14, 2015 / 8:38 am

        I went to west Chester!!! That would be awesome! I have yet to run in Valley Forge but it’s super close to me!

      • allisonfiorini August 14, 2015 / 8:43 am

        Ahhhhh I LOVED WCU! When did you graduate! I am a little older than you and graduated in 2005 πŸ™‚ I was also (almost embarrassed to admit this) in ZTA there. I only throw that out there in case you were too, LOL!

      • Shauna @ Happily TwentySomething August 14, 2015 / 8:46 am

        I graduated December of 2013! I was not in ZTA but I did play softball there. It’s such a great place!

  7. KatieRuns August 13, 2015 / 12:32 pm

    This is actually SO amazing! What a fantastic opportunity and how lovely for the whole team to take the time to show you around. I love the sound of their running set-up. I like to think that at some point in the future all offices will be like that and embrace running as a normal part of everyday life…. my colleagues just think I’m a total nut haha!

    • allisonfiorini August 14, 2015 / 7:29 am

      I wish other places of employment would embrace fitness. My colleagues also think I’m a nut case and some are actually pretty mean about it! I don’t mention the words “running”, “fitness”, or “exercise” unless I’m around my work friends that actually care. People are so weird!!

  8. Shawna August 13, 2015 / 3:29 pm

    this is awesome and i want to do a tour!! love the dream catcher — definitely symbolic. πŸ™‚

    • allisonfiorini August 14, 2015 / 7:30 am

      David told us that the people who built the facility were really into Native American culture and that meditation room was what the whole facility was built around!

  9. Amy Lauren August 13, 2015 / 4:59 pm

    I am super jealous of everyone who works at Runner’s World now! First off, it’s really cool you got to go there, and work out with their coach, and I don’t blame you- even if I’d done a track workout I’d still work out with him! How often do you get that chance, you know?

    I know it’s a running magazine, but it is so awesome that their company is supportive of running and fitness. I work from home and that makes things easier, but so many companies are not supportive of health and fitness when it would reduce their insurance costs and also result in a happier workforce.

    • allisonfiorini August 14, 2015 / 7:35 am

      Ahhhhh we ran with the editor – not the coach this time! My thought was, we could contact Hannah or Allie and come back for a track workout in the future but how often does the editor-in-chief make time to run with little old local runners? And you hit the nail on the head – they really encourage fitness and just an overall happy lifestyle. They even have a totally separate child care facility that offers high quality day care for a very low cost to it’s employees. I’m a teacher and we are about to enter contract negotiations. I tried to get on a negotiating team this year for this reason – we are going to be faced with heath care decisions and I think moving towards a climate that is supportive of fitness is the way to go. Currently, my school is not very supportive of health and wellness!

  10. cupcakesandmiles August 13, 2015 / 11:55 pm

    Whoa! That sounds awesome! I’m not gonna lie, I am a little bit jealous right now. πŸ™‚

  11. Fallon @ Slacker Runner August 14, 2015 / 1:38 am

    This is so awesome! I am kind of jealous! πŸ™‚ That would be such an amazing experience, I might never want to leave. Except there’s no way I could keep up with any of them.

    • allisonfiorini August 14, 2015 / 7:37 am

      OMG I didn’t want to leave – and you COULD keep up with them. There was one super fast girl, but everyone else is an average runner. I was worried going there because my legs were a little trashed from the week and I was scared I couldn’t keep up – but everyone is just normal there! It’s really cool.

  12. sarahdudek80 August 14, 2015 / 9:27 am

    This is soooo awesome. It is a runner’s dream come true an you got to live it πŸ˜‰ Can I ask where in MI you ran your marathon PR? I’m putting together a game plan for a marathon or two and have a few in mind but am looking for advice.

    • allisonfiorini August 14, 2015 / 9:43 am

      Yes – Charlevoix!!! I ran a 3:06, and haven’t touched it since. I loved that race!!!! Highly recommend it! It’s run along Lake Michigan, and it is out and back. Normally I’d hate that but I loved it!!

      • sarahdudek80 August 14, 2015 / 10:53 am

        That’s where I did my first marathon! I’m contemplating Bayshore in Traverse City and was wondering if that’s what you did. Charlevoix is awesome!

      • allisonfiorini August 14, 2015 / 11:00 am

        What year did you run Charlevoix?!?

      • allisonfiorini August 14, 2015 / 11:03 am

        Ahhhh I did 2014!!! Just missed ya! Lol!

  13. niki August 14, 2015 / 4:44 pm

    Oooo wow! Fabulous. Lucky you. Sounds amazing πŸ™‚ And I didn’t know you’re a teacher. Doubly fabulous. (I am too). Enjoy the rest of the holiday….

      • niki August 14, 2015 / 5:51 pm

        Not until September. I think probably you go back earlier than that? I’m very much making the most of the break. I do really love my job, but nothing beats the holidays, does it? πŸ˜‰

      • allisonfiorini August 14, 2015 / 5:53 pm

        Yeah I go back on the 24th!!! I love the summer! Holidays are best 😍

  14. gyingst48 August 15, 2015 / 6:49 am

    Thanks for taking us on a tour of RW. I love that magazine and just subscribed to Running Times. I knew they were located in Emmaus but didn’t know they had a general store. I will definitely be doing some Christmas shopping there for the runners in my family.

  15. Susan - Nurse on the Run August 20, 2015 / 9:07 pm

    Isn’t Runner’s World great?? I was able to tour the offices and meet a bunch of editors/staff at the Runner’s World Half Weekend two years go – and I’m actually attending this year as well, so maybe I’ll run into you? It’s a really fun weekend with some great races. (I PR’d in the 5k and the 10k on the same day there, oops?) I work at a hospital, which you think would have a positive, encouraging outlook toward health and fitness – NOOOOOPE. Sometimes I don’t eat or pee for hours, and I am definitely too tired to work out on days that I work! I’d love to work for such a supportive company – not sure when RW is going to start hiring nurses, though!

    • allisonfiorini August 21, 2015 / 6:14 am

      Yes, it’s incredible there – I can’t believe it took me that long to get there for a tour and it’s right in my backyard! One of my closest friends/training partners is a nurse. She says the same thing about her schedule and job – she tells me that her whole shift sometimes goes by and she realizes she hasn’t taken a sip of water or sat down. Do you live near the Lehigh Valley? Are you running the Hat Trick??? They added a trail race to the agenda this year! I haven’t registered for any of it because I’m doing Hartford the week before, but I am going to do either the 5K or the 10K!!

    • allisonfiorini August 21, 2015 / 6:16 am

      I just saw that you live in NY. So cool! If you are in town for the races, we should meet up! I’ll be home that whole weekend and I will also be out cheering for the half – I have lots of friends running!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s